The Colour Works uses a colourful model of human behaviours devised in 1988 by Insights Learning & Development. It is the strictest adherent to Carl Jung's work on Psychological Types of all personality profiling systems.
The system's beauty lies in its accessibility, memorability and hence applicability - after even a half-day workshop, lessons learned (how to adapt your style to build more effective relationships with those who are 'not like you') can easily be put into practice.
The language of colour also becomes a powerful, shared tool for colleagues to use to improve their understanding of differences.
A 25-frame online evaluator (taking just 20 minutes to complete) measures our preferences for the use of all 4 colour energies.
We will all have a dominant, a secondary, a tertiary and a least preferred energy.
This detailed questionnaire is designed to measure these levels as it uses a sliding scale of responses rather than a simple YES or NO.
The resulting profile is comprehensive - a minimum of 24 pages covering amongst other things strengths, weaknesses, stress points, blind spots, management style, preferred environment, communication needs, value to the team - often scarily insightful and unique to the profilee.
The energies are underpinned by Jung's psychological preferences - introversion to extraversion, feeling to thinking and sensing to intuition (judging to perceiving was a preference identified by Isabel Briggs-Myers but not included in Jung's original work) - and you are not labelled as being one or the other.
For example, an even preference for 'fiery red' and 'cool blue' energy would probably indicate a preference neither for introversion nor extraversion but right between the two.
The order and intensity of your colour preferences places you on a 72-type wheel, made up of 8 archetypes, as follows:
each with its own attributes, style, needs and frustrations.
The rest of your team can be plotted on the same wheel, allowing possible gaps in performance and difficult relationships to be understood and worked on.
Has the ability to focus on results. They decide what it is they want from life and set a strategy to achieve it. Their natural assertiveness means they will push both themselves and others to achieve goals. They are not put off by setbacks.
Has enormous enthusiasm that he spreads to those around them. Their drive to succeed gives them a high level of motivation to achieve their dreams. They are not easily put off and find it easy to think positively about every situation.
Has well-developed people skills and has a constant need to enjoy interactions with others. They are persuasive and their quick minds produce creative solutions to others' problems.
Has a genuine desire to help others and put their needs first. This makes them flexible and adaptable with a natural ability to share ideas and knowledge.
Has a true team approach. Their expert listening skills can uncover others' true needs and they are loyal to both their colleagues and their organisation.
Can pull all the loose ends together to organise themselves and others in a structured approach. Their planning and time management skills make them thorough and reliable.
Can write the book on product knowledge required for their job. When others need the facts to make a decision, they know them. They set the standards for others and analyse and collect the data.
Has a natural desire to monitor and judge performance. Their own approach is disciplined and logical and they back this up with a determination to succeed.
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