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When it comes to finding Return on Investment (ROI), many companies look for the quick wins, and this applies to efforts towards team building - a pub lunch on a Friday, a quick drink after work. While these gestures are welcomed, they rarely create a lasting impact. The truth is, investing in a well-crafted, inventive corporate event can pay dividends in employee satisfaction, collaboration, loyalty and productivity. According to Flair HR, 63% of leaders observed an improvement in team communication following a team building facilitator, and almost as many noted an enhancement in team morale.
The key is to design an experience that feels inclusive, engaging and, above all, offers opportunities to develop, not just socialise. When people feel comfortable enough to let their guard down, they’re more likely to contribute, connect and genuinely take something valuable away from the day.
At The Teambuilding Company, we have been creating these days for companies since 1989, so safe to say we know a thing or two about this. In this blog, we go in-depth on each of the benefits of team building facilitators, giving you a perfect example activity that helps with a particular need.
When planning your corporate team building facilitator, It’s important to distinguish team building from team bonding:
This distinction has to be made when factoring in ROI, as the benefits of team-building activities are intangible, but the costs are not. Thus, measuring a return on investment is difficult and can sometimes lead to corner-cutting that diminishes the intended effect on productivity, collaboration and efficiency. Suddenly, a low-cost meal out on a Friday evening starts to look far more attractive than a fully-crafted team-building activity which has been purpose-built to focus on the aforementioned worker skills.
Around 75% of employers view collaboration as essential, yet only 18% of employees are ever evaluated on their communication skills. Don’t be the business that values teamwork in theory but neglects to strengthen it in practice.
A professional facilitator can design activities that bring hidden communication barriers to the surface, allowing your team to address them in a safe, structured way. For instance, our Perfect Teambuild activity takes the team out for a series of challenges split between County Sports such as laser clay pigeon shooting and human table football, and the sort of activities you’d find on the Crystal Maze game show. This day of activities helps your team practise clear messaging under pressure, which is a vital skill in any workplace.
Shared experiences create powerful memories. Those memories, when positive and collaborative, build morale and translate into loyalty and long-term retention. More than just a “fun day out”, a well-run event creates stories that teams continue to reference, reinforcing a sense of belonging.
Good facilitation isn’t about putting your usual leaders in the spotlight, but creating opportunities for everyone to shine. With a variety of activities designed for different strengths, quieter voices often step up, revealing leadership potential that might otherwise go unnoticed.
This shift can spark innovation too. By encouraging new ways of thinking and problem-solving, activities like our Together We Can - which involves a day of creative activities including rollercoaster building, media production, giant artmaking and Lego building - help teams discover fresh approaches to everyday tasks.
Company culture plays a major role in employee retention. Research shows 55% of workers extend their tenure because they feel a strong sense of belonging. Team building facilitators create experiences that reinforce those cultural values in action, helping individuals feel truly part of something bigger. And while this does well to retain employees, it can also attract new recruits far more easily.
ROI isn’t always a neat equation, but the results are visible when you know where to look. You can measure the impact of a team building facilitator by:
Over time, you’ll find the ripple effect of facilitated team building touches everything: communication flows more smoothly, innovation flourishes, and employees feel more connected to their work and to each other.
If you’re looking for a corporate team building facilitator who delivers more than just icebreakers, we’d love to help. At The Teambuilding Company, we’ve been delivering top-quality team events since 1989, and while technology and company culture have evolved massively since then, our focus is still the same: creating experiences that imprint themselves long in the memory of your team. Learn more about us or get in touch today to start planning your next corporate bonding event.