F1 Challenge

Teams receive a pre-designed chassis and must turn it into their own Formula 1-style car. They design the bodywork, develop a team brand, pitch for points and prepare their vehicle for a head-to-head race and pit-stop finale.

The chassis is supplied as a starting point, allowing teams to focus on designing and constructing the bodywork. The finished car still needs to meet the event specifications, so imaginative engineering must be balanced with practical decision-making.

Each team creates its own identity, including a name, logo and fictional sponsors. The car, hats and overalls are branded before participants pitch their concept to the F1 Branding Manager and explain the thinking behind it.

Scrutineers inspect each vehicle for legal specifications, construction and creativity. Points can be awarded for innovative design and clever branding, while a car that ignores the rules risks losing ground before reaching the track.

The completed cars compete in a head-to-head team relay. Drivers race down the track and enter the pits, where their pit crew must change the tyres quickly before the vehicle returns towards the finish.

No. The challenge includes design, engineering, branding, sponsorship, pitching, driving and pit-crew roles. Teams perform best when they match people to suitable jobs instead of expecting every participant to do the same thing.

The event requires a large indoor space for the construction stations and final racetrack. It can be delivered at suitable conference venues and hotels across the UK, with venue recommendations available if required.

The complete event lasts approximately two to three hours. This includes designing and building the cars, developing the brands, scrutineering and the competitive race finale.

F1 Challenge can accommodate approximately 10 to 150 participants. The group is divided into racing teams, giving each one its own vehicle, brand and coordinated attempt to become the event's world champions.

Teams must manage time, technical restrictions, creative ideas and several specialised roles. A striking car alone will not win: design, construction, presentation and race-day execution all need to support the same strategy.