The Insights Discovery colour model helps teams make sense of behaviour by translating psychological preferences into a common language everyone can use. Based on Carl Jung’s work and used in organisations around the world, the four colour energies give teams a simple yet powerful way to discuss communication, motivation and collaboration.
This approach sits at the heart of Insights Discovery learning and is a key part of how Juicing The Lemon bring behaviour-based development to life for teams.
The four colour energies
Insights Discovery uses four core colours to describe how people prefer to communicate, think and behave. Everyone has a unique blend of these energies — some stronger, some softer — and understanding them helps teams work better together.
Fiery Red 🔴
Direct, driven and results-oriented — action focused and confident in decision making.
Sunshine Yellow 🟡
Enthusiastic, creative and people-centred — brings energy, ideas and optimism.
Earth Green 🟢
Supportive, considerate and relationship-focused — values connection and trust.
Cool Blue 🔵
Analytical, detailed and reflective — thoughtful, precise and structured.
Each colour is strengths-based — there are no “good” or “bad” colours, just different ways of showing up that can be better understood and appreciated.
How colour energies help teams
Understanding colour preferences gives teams a shared language so they can:
• Recognise different communication and working styles
• Appreciate strengths and adapt behaviour accordingly
• Reduce misunderstanding and conflict
• Improve collaboration and performance
Colour energies are especially helpful when teams are navigating change, working across functions or managing conflict, because they provide a non-judgmental language for behaviour.

Interested in bringing this to your team?
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